Our Vision

The Society aims to become a respected voice in the tourism industry and is fully committed to looking after the welfare of our members, enabling them to lead visitors and serve them with professionalism, pride, and passion.

Our Mission

• To uphold and maintain an ethical and professional standard of conduct for Tourist Guides.
• To develop, improve and enhance tour guiding services by organising and conducting training and educational courses for tourist guides.
• To promote the heritage of Singapore and act as a resource.
• To act as an intermediary between members and Singapore Tourism Board and tourism-related industries.
• To serve the community by taking part in community service projects.